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Our Mission

Our Mission

Our brand purpose for Cialis® Together is ambitious as we aim to transform the lives of millions of men with erection difficulties and their partners by opening the conversation. We attend to challenge the performance-driven narrative and unrealistic expectations about sex that exist in society today. We will help destigmatise and normalise erection difficulties by reinforcing sexual health as an integral link to overall health and wellness.

Sex means different things to everyone and that's ok

Communication and Connection

It’s about communication to drive connection. We believe in enabling communication and intimacy – talking, touching, playing in all its forms – and in fostering an open dialogue around complex, shame, performance, expectation vs reality, what we like or dislike in intimate moments, and other conversations that are hard to talk about.

Exploration

It’s about exploration not performance. We believe in abolishing unrealistic expectations around sexual performance and that sex should be an experience that is real, positive and playful for all.

Inclusivity

It’s about inclusivity, whatever your pleasure is. We believe everyone enjoys sex in their own way and we are inclusive of all types of love.